I'm a dynamic digital media enthusiast deeply immersed in the world of strategic communications. My mission is to elevate institutional brand awareness and engagement across the expansive digital landscape.
As the Director of Digital Media at UNCSA, I orchestrate the seamless design, execution and refinement of our digital presence. From internal apps and websites to emails and social media channels, I ensure our digital symphony is not just current but also finely tuned to our organizational goals and brand identity. At the helm of a talented team of writers, editors, and developers, I take pride in the collaborative process — working with key stakeholders to ensure the digital content is current, optimized, and aligned with the organizational goals and brand identity.
On the academic front, I'm pursuing a Master of Arts in Integrated Marketing Communication from the University of North Carolina at Wilmington — building upon my bachelor's degree in Communication, Journalism from Appalachian State University.
My professional journey boasts a rich tapestry, weaving through media outlets, health organizations and educational institutions. I thrive on crafting narratives that captivate diverse audiences and drive positive outcomes.