“The Nutcracker” - University of North Carolina School of the Arts
A beloved holiday tradition in the Triad.
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My Part
One of my key achievements at UNCSA as the Director of Digital Media includes spearheading a comprehensive digital content strategy for this year’s production of “The Nutcracker,” which resulted in $600,000 in gross sales and roughly 13,000 tickets sold. This success was, in part, attributed to my ability to analyze market trends, identify target audience preferences and tailor content to effectively reach and resonate with diverse stakeholders.
Content
The Sugar Plum Fairy & Cavalier answer the internet's burning "Nutcracker" questions
To mark the return of the beloved ballet, "The Nutcracker," UNCSA is taking you behind the scenes with the Sugar Plum Fairy and Cavalier to answer your most-asked questions about the production.
In this episode of Story Behind the Sound, "Nutcracker" choreographer Ilya Kozadayev and orchestra conductor Chancellor Brian Cole delve into the world between music and dance.
Dancing the score: The collaborative craft of "The Nutcracker"
Relive the magic: Celebrating nearly 60 years of “The Nutcracker” at UNCSA
In the almost 60 years of its production, "The Nutcracker" has seen many phases and overcome seemingly insurmountable obstacles. It's grown, moved venues, toured, was a film and is now being performed for the first time at the Steven Tanger Center for the Performing Arts.
A grand finale: A ballet student's reflections on seven years in "The Nutcracker
Katherine Nettles was just ten when she discovered the School of Dance. She went on to attend two summer sessions before auditioning for the high school dance program. As her final "Nutcracker" and her final semester approach, she reflects on her meaningful ballet journey.