ECU Admissions Guide Instagram Stories

With the majority of prospective students on Instagram and TikTok, presenting our admissions information on those platforms is imperative to the success of our admissions goals. With this in mind, I repurposed ECU's freshman travel book/admissions guide into Instagram stories to get important information in front of prospective students.

Throughout the process, I worked closely with our Marketing Director to make sure top-priority information was included and all information/statistics/numbers were still accurate. In addition to working with our Marketing Director, all graphics were sent through Creative Services' logo review to make sure all were brand-compliant prior to posting on Instagram.