I developed the official East Carolina University social media style guide as a resource for colleges, schools, departments, programs, offices and organizations to help them share ECU's story — far and wide on social media — in an engaging, effective way.

Social media is an integral part of daily life on a college campus. Students often turn to social media for information, event details and networking opportunities. Managing an ECU-affiliated social media account(s) allows different colleges, schools, departments, programs, offices and organizations to connect with current and prospective students in an informal and approachable way, act as an indispensable resource and raise their profile for students, alumni and the social community. 

Like other forms of external and internal communications, all ECU-affiliated social media accounts should follow the university’s official brand guide. However, social media platforms carry their own writing conventions and best practices that are not explicitly addressed in the official brand guide. The purpose of this social media style guide is to outline the style guidelines for the official social media accounts and social media accounts affiliated with the university. The guide provides information on best practices for managing social media channels and writing compelling, engaging copy, while aligning with ECU’s brand voice and message.